A Critical Analysis of Asos's Competitive Strengths and Weaknesses 1. An impressive achievement across the board in all market areas 2. Dedicated to providing an experience for customers that is unmatched by competitors 3. A solid management of the supply chain and the logistics 4. High levels of client loyalty in the United Kingdom 5. Products that are obtained in an authentic and ethical manner 1. Exorbitant expenses that aren't directly related to the strategy 2 more rows.