Anders Holch Povlsen ASOS's biggest owner is the Danish corporation Bestseller A/S, which is controlled by the influential business mogul Anders Holch Povlsen. Bestseller A/S has a 26 percent investment in ASOS. Headquarters of the retailer ASOS are located in London, which is located in England, United Kingdom. Principal actors Anders Holch Povlsen, Chair; Ian Dyson, Chairman; Nick Beighton, Chief Executive Officer (26.41 percent stake) 11 more rows.