Why There Is Bite In Apple Logo?
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Janoff chuckles as he recalls how unrealistic it seemed at the time. "The only instruction that Jobs gave was to not make it cute. Janoff took a bite out of the logo to guarantee that it would be clearly read as an apple and prevent people from mistaking it for a cherry or a peach (or any other type of round fruit for that matter). This allowed the logo to be immediately recognised as an apple.
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