Let's take a look at some of Lululemon's most formidable rivals and viable alternatives, which provide the corporation with a robust level of competition. Athleta is a subsidiary of the Gap. The Gap paid a total of $150 million to acquire Athleta in the year 2008. Sports administered by Victoria. Under Armour. Prana is a sportswear brand that is owned by Columbia. Nike. Adidas. Puma. Betty Perspiration.