What Is RCS Business Messaging?
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RCS Business Messaging, often known as RBM, is a communication protocol for A2P Rich Messaging that is used by telecom carriers, original equipment manufacturers (OEMs), and messaging partners. It is an improvement over a simple text message (SMS) that allows businesses to transmit rich media content such as films, audios, photos, gifs, map locations, and build engaging and lucrative campaigns.
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