adorable face Uwu is an emoticon that represents a smiley face with an adorable expression. It is used to convey a variety of positive emotions, such as joy, happiness, or love. Another emoji that is quite similar to owo is owf, which conveys a more particular sense of exhilaration and surprise. There are several permutations of uwu and owo, some of which are and OwO, UwU, and OwU, among many more.