How Did Steve Jobs Name Apple?

In 1976, the year Apple was established, several firms picked names for their businesses that would place them towards the beginning of the phone book. Jobs said in a presentation that they chose the name Apple in part because of his like for apples and in part "because Apple is ahead of Atari in the phone book and I used to work at Atari." Jobs made this statement in the year 1980. 05-Mar-2020.